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Not only that, but the decision to double down on their growth strategy meant that it showed no signs of slowing down, producing their own poker shows for television that had stars, such as Phil Ivey, teaching amateur players how to improve their game.īitar was keen to make his site the biggest and best on the internet, constantly throwing lavish parties and putting himself in the spotlight to ensure the company’s growth.
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By the time that 2005 turned into 2006, Full Tilt Poker was the fourth biggest poker site on the internet. The bringing in of major stars led to the site growing at an incredible rate.
It was true, too the professionals associated with the site would regularly take a seat at not only tournaments but also cash games, further ensuring that more players joined up. He worked with agencies for a long time to design a logo that would both capture the imagination and standout in a crowded market place, eschewing the more popular notion of having poker chips and other paraphernalia as part of the logo.īy the end of the launch year, the company’s tagline of ‘Play Poker with the Pros’ was seen almost everywhere you could play poker, giving people the impression that they’d be playing against the best players if they joined up. They were not only known to online poker players but also to those that watched events on the television, so it was with a degree of fanfare that the site launched in the early part of 2004.īitar knew what he was doing, spending money to ensure that the logo of his new site appeared on poker television programmes and on the shirt sleeves of countless different poker players. The Company LaunchesĪ veritable Who’s Who of online poker was collected for the launch of their new site, with names, such as Howard Lederer, Phil Ivey, Andy Bloch, Jennifer Harmon, and John Juanda on board.
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PokerStars had a head start on them in terms of convincing players to join, given that Chris Moneymaker was the brand’s representative after his 2003 World Series of Poker victory, which he qualified for via an online poker satellite tournament of theirs. Bitar was a day trader and believed that there was room for another poker site on the net.īitar teamed up with Chris Ferguson, the 2000 World Series of Poker champion, using his contacts in the industry to drum up investment and to make them the face of the new brand. The likes of Phil Hellmuth and Annie Duke began to make names for themselves, but it was the arrival of Ray Bitar on the scene that began to change the face of online poker for the better. Money is the great leveller in the world of poker, meaning that anyone that had some could join games online regardless of whether they were good at it or not.
Online poker became loved so quickly because it allowed amateur players to go head-to-head with the stars of the game. Sites, such as Paradise Poker and Planet Poker, started the charge, with others like PokerStars and Party Poker taking up the baton and running even further. In the years that followed the turn of the millennium, online poker began to take form as one of the most exciting aspects of internet gambling. The company was also accused of defrauding poker players that used the site out of in excess of $300 million, which all occurred prior to the decision of the Stars Group to buy the site in 2014. Rather than give it that focus, it was deemed to make more sense to just shut it down altogether.įull Tilt Poker was a site that was not without its share of controversy over the years, not least of all when the United States Department of Justice investigated the company on accusations of money laundering.
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The site effectively merged with PokerStars, with the owners saying that their desire to improve the software and customer experience at the parent site meant that Full Tilt Poker didn’t get the focus that they felt it deserved. One of the internet’s most popular poker sites decided to close its doors on the 25th of February, 2021.
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